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ALBERO DELLA VITA

EXPO MILANO 2015

The Icon of the Italian Pavilion at Expo 2015: the scenic machine of a permanent show

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An Italian footprint, a global icon

Since 1851, the universal Expo is a great fair where countries from all over the globe participate by creating their own themed pavilion, which embodies the technological and cultural achievements of the nation. Each edition leaves a legacy embodied in a icon as the Tour Eiffel in Paris, of course, or the Atomium in Brussels. This year in Milan 140 countries will be confronting each other on questions related to: “Feeding the planet, energy for life” and its symbol is Albero Della Vita (Tree Of Life).

 

With its 100 trees, the Lake Arena is the wider open green space of this global appointment with a surface of 28.000 m2 and a capacity of 20.000 spectators. At its centre stands l’Albero Della Vita, a 37 meters high sculpture made of steel and wood. This icon is linked with the concept of the Italian Pavilion, which is “Vivaio” a fertile ground for innovation and sustainable solutions. Each project, presented within this incubator, is perceived as a seed of imagination and possibilities that Italy plants and cherishes until it blossoms. The branches of this mighty Tree deliver to the world, embodied by Expo 2015, the fruits of the most brilliant Italian rising minds.

 

The project’s Artistic Director, Marco Balich, was inspired by the mosaics of the Duomo of Otranto and by Michelangelo’s pavement in Piazza del Campidoglio. The Tree of Life / Albero della Vita is an element deeply rooted in the Italian culture but also in many cultures from around the world, thus it come as a perfect hyphen between the diversity of the Universal Exposition. Marco Balich creation is a monument to groundbreaking creativity and an outstanding scenographic machine able to produce one show per hour for the entire period of Expo 2015. Music, water and pyro fountains, light and projection effects animate this spectacular creature, which aim is to create emotions. The concept of the Tree of Life (Albero della Vita) has been conceived and developed by Marco Balich; design by Marco Balich and Studio Gioforma; lighting design and direction of Mise-en-Scene by Koert Vermulen and ACT Lighting Design.

Concept By Marco Balich

Design By Marco Balich, Studio Giòforma

Produced By Balich Worldwide Shows

Photo by Federico Vespignani

2,5 MLN

Visitors per Month

2160

Shows

250 K

#AlberodellaVita / #TreeofLife

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