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PADIGLIONE ITALIA

EXPO MILANO 2015

Artistic Direction

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The Universal Exposition 2015 unites 140 countries under the theme Feeding The Planet, Energy For Life. Each national pavilion will showcase the contribution of their nation to the global challenges related to agriculture, environment, energy, sustainability, nutrition and social inequalities.

Vivaio Italia is the concept that Marco Balich explored as an answer for Padiglione Italia – the Italian Pavilion. “Vivaio” is a womb for Italian projects, perspectives and ideas that are redefining our present and shaping a better future. Young, promising and sustainable realities will find a fertile ground within Padiglione Italia. This incubator will articulated an engaging dialogue between the visitors and visionary minds of Italy.

The exhibition is orchestrated around four pivot theme that express the Energy of Italy: Workmanship; Beauty; Future; Limits. With the participation of Censis and Aaster research centers, 22 Italian regions have been explored with the goal of discovering innovative and creative entrepreneurship. The Italian Pavilion now presents to the world the most outstanding agronomists, farmers, makers and innovators experiences we have encounter on our journey. Through their achievements they overcame limits, shaped our landscapes and opened future perspectives.

The Italian identity is built around the metaphor of the market, which is the cornerstone of our nation. Our language is born with the mercantile exchanges throughout the peninsula. Markets are relational monuments, they animate our city squares with social and cultural, vital interactions. Therefore, the market is a symbol of dialogue between: producer and consumer; tradition and contemporaneity; visitor and exhibition space. Our visitor’s journey rethinks the synergy between a person and the exhibition. The entire Padiglione Italia is projected in a inviting, immersive and playful dimension made of sounds, colours, flavours and contacts.

 

Artistic Director
Marco Balich

 

2

MLN visitors

184

Days

800 K

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